British writer Sidney Young (Simon Pegg), who despises the world of celebrity, leads efforts on an alternative magazine, Post Modern Review, that mocks the media attention paid to these stars. When Young is offered a job by Clayton Harding (Jeff Bridges) at conservative New York based Sharps magazine, he begins his ascent to success. Starting as an outsider, he makes a gradual movement from his former world, soon becoming the confidante of starlet Sophie Maes (Megan Fox) and beginning a relationship with colleague Alison Olsen (Kirsten Dunst). Eleanor Johnson (Gillian Anderson) is the power-hungry publicist pulling all the strings. The events unfolding in Young's life now will either break him or make him.